The 90s was an era of huge change, both culturally and socially. With the return of the 90s fashions starting to hit the catwalks, here is a guide to some of the looks of the era, and how they are evolving…
The Grunge Look – This was huge in the 90s – bands such as Nirvana set the style scene for the look that went with the grunge music scene- distressed denim and checked shirts, such as these mens Farah Oxford shirts with hair worn long was the classic style of the look – for comfort and cool you couldn’t go wrong. The 90s saw a drastic departure from the power dressing and structured silhouettes of the 80s, moving towards fashion that was more comfortable.
The Rap Scene – In the 90s, the rap scene created a surge of style must haves – from snapbacks and bucket hats to baggy jeans, a lot of the 90s trends have the rap scene to thank for their surge in popularity. Rappers such as Run DMC, Coolio and Tupac had a huge influence on teenagers of the era and their cool style made its way into wardrobes around the world.
Rave Culture – The early 90s was a time of wild raves, and the popularity of the rave culture impacted the fashion world in a big way. From acid wash denim, to neon colours, keep an eye out this season for a resurgence of these rave trends of the 90s!