In the modern world, marketing is slightly different from how it was a decade or so ago. Because so much of what we do now is digital, marketing strategies have changed to reflect this in the best way possible.

When it comes to digital marketing, there are various strategies that you can use. Some people choose to use a range of strategies, whereas others prefer to stick with one. It solely depends on your business, your budget, and what your goal is. It’s worth speaking to a professional company such as this digital marketing agency in Leicester who has the necessary expertise to guide and advise you when creating a tailored marketing campaign.

 

Here are some of the different ways that a digital marketing campaign can be run:

PPC Advertising

Pay per click is where you pay to put sponsored adverts on the search engines that come up when a particular keyword is searched for. It is a quick approach that yields instant results! The name ‘pay per click’ refers to the fact that you only pay per each click on the ad.

SEO

This is the longer-term approach and is focused on getting organic traffic to your website, rather than putting sponsored ads on Google – so getting you to appear higher in the Google rankings. This is done by creating links on other sites that link to your website, thus giving your site more power in Google’s eyes.