The amount of people using mobile devices to browse the Internet is increasing daily. Don’t believe us? Do you think this is just a clichi? Well, think again. According to Millward Brown’s 2014 Ad Reaction study Americans spend around 151 minutes every day on their smartphones and, interestingly enough, thats more time than they spend watching TV (147 minutes).

Individuals and business owners use search engines such as Yahoo!, Google and Bing to find products and services online. These products and services range from Starbucks coffee mugs to VoIP phones from specialized providers and from carpet cleaning to legal advice.

A responsive web design delivers a website that works on all devices and screen sizes. Amazingly, responsive web design allows your website to bend and move, fitting into the frame provided, no matter the size. If you want your users to enjoy a state-of-the-art website that’s easier to navigate and read, go responsive! Due to its clever functionality, responsive web design is the best option for any SEO strategy. Check out its benefits:

Google Loves Responsive Web Design

Google has stated that responsive web design is its favorite mobile configuration and refers to responsive web design as an industry best practice. By having one URL and the same HTML, Google can easily and efficiently do some crawling, indexing as well as content organization. Thanks to an innovative responsive web design, content that lives on one URL and one website is much easier for users to interact with, share and link to than content that lives on a separate mobile site.

Staying Ahead

If you make your website responsive, you can stay ahead of your competitors who do not want to make an investment on this technology. People are starting to catch on so it is estimated that almost all websites will be responsive by the end of 2014, trying to keep up with the growing number of tablet and mobile phone users.

You can lose potential customers and profit if you don’t have a responsive web design. People buy more products online now that they do in department stores or malls as it’s more practical to have electronics, handbags, makeup or mobile phone accessories delivered to you.

Great User Experience

A user-friendly website makes it easier for visitors to find, absorb and share its content. Above all else, responsive web design places an emphasis on the user-experience as a big ranking factor. Therefore, it’s understandable that Google is motivating all developers to make their websites responsive.

We hope this information comes in handy. As you can see, you can make the most of tablet or mobile traffic by going responsive. It also provides the most effective way to offer visitors the best user-experience ever. Have you gone responsive yet? What are you waiting for?