We’ve already looked at five points to help you to work effectively with your web design team to ensure that your business gains a beautiful and functional website. Here are five more points to consider, to help you get the most from your working relationship.

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1 Do you share business objectives?

You don’t have to share the same sense of humour as your web designer, or agree on religion or politics, but you do need to agree on the business objectives of your website. Spend time with your designer discussing the purpose of your site, clearly setting out your ideas for furthering your business, and from that point all design should work to fulfil those objectives.

2 Define your target market

Both you and your web designer need to know exactly who your website is aimed at, so spend time carefully defining your target audience. Failure to design for potential customers could cost you dearly. According to Forbes, your target market research should completely inform your subsequent web design brief. Consider using larger font sizes if your customers are in a more senior age group, for example.

3 Don’t aim for perfection

No website is ever completely perfect, since web design is so subjective. Try to avoid ‘fiddling’ with the design in an attempt to make it better, and trust your web designer’s judgment on the design and graphic elements. Once the website is up and running it can always be altered or tweaked to make it more appropriate for your market.

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4 Build a relationship

Ideally, you will be working with your web design team long-term, so don’t assume that once your website is live, the design team’s work is finished. Alterations and upgrades are sure to feature in your business’ future, so stay in touch with your designers. You should be able to source a local web design team easily. Search for web design in Essex, for example, and you’ll find companies such as https://webwax.co.uk/, who will be pleased to show you examples of their work.

5 Keep to defined roles

You know your job and your web designer knows how to craft websites, so don’t try to interfere with design elements. Discuss changes to your site with your designer so that you both understand what you are trying to achieve.