Marketing is something that many people think is exclusively used by big businesses. But in fact, many new and small companies use marketing, and it can have enormous benefits to them. When it comes to marketing, it is a good idea to have an understanding of what marketing actually is and what you hope to achieve from it before you go ahead and jump into it!
There is nothing new about marketing – in fact, in the 1960s, as competition between businesses increased as more and more people sought to promote their businesses, many new ideas popped up, some of which were highly successful and have stuck ever since.
Having a strong brand identity is one of the early marketing ideas that really paid off for a lot of companies. This is something which has proven to be a successful strategy and one which applies to modern marketing too – for example, this SEO Belfast based company Ryco Marketing would ensure that a clients website has a strong brand identity and that their website reflects this.
As well as this, a huge part of marketing is communication. In the 60s, part of this was advertising – on radio and later on television, bringing products and services to would be consumers in their homes. Nowadays there is a lot of focus on communicating online, so using social media as a marketing tool has been a very successful way of communicating for many companies.