What is emotional web design?

Websites today play such an important role in promoting and increasing sales that business owners spend a great deal of time and money on ensuring that they fulfil that role. Working with graphic designers and web developers, they ensure that their websites are clear and relevant, incorporating the latest design trends and appropriate eye-catching imagery.

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With all of these components in place, the finished website is expected to perform seamlessly, promoting the company’s products and services. Nothing has been left to chance – or has it? Have you ever stopped to consider the power that colour can have on your customer’s emotional engagement with your brand?

The emotional power of colour

Interior designers have long created ‘mood boards’ incorporating colourful swatches of fabric as an aid to their design briefs. Artists also understand the significant effect that their choice of colour can have on their audience. And the world of web design is no different.

In fact, according to an article in Psychology Today, research studies indicate that up to 90 percent of us actually judge products and brands based on their use of colour. That’s an extremely significant finding, but it’s quite easy to see the results in action – think of a well-known confectionery brand which can be identified purely from its use of the colour purple in its packaging, for example.

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Choosing your website colours

Most of us understand the power of colour over mood. For example, red is often used to signify aggression, power and danger. Pink is seen as a calming and feminine colour, while yellow and black together can act as a warning – think of bees, wasps, and traffic warning signs.

Unless you have graphic design training, selecting appropriate colours for your website may be a step too far, but there’s no need to worry. You can source skilled graphic designers experienced in web design in Leicester, or London or Liverpool, with companies such as http://www.leicester-website-design.co.uk/ ready to help you to make the right choices.

Once your website is ready, be sure to test it thoroughly to discover whether your choice of colours promotes the right emotions in your customers. Remember, it’s your visitors that you have to please, not yourself, so be sure to take the time to get this element of your site exactly right.