Branding is possibly the most overlooked aspect when running an independent business. Many small businesses view themselves just as a company and not a brand.
Strong branding gives you a great opportunity to promote your company, reach a broader audience and strengthen relationships with customers and other companies.
Branding is one of the most important aspects of running a large or small business, according to Entrepreneur.
To create powerful branding, you should seek professional advice from a good branding agency, who can give Really Helpful Marketing advice.
In the long run, this will mean more customers, more sales and more success for the future of your small business. Read these top tips and look at implementing them into your branding.
Find Your Unique Selling Point
Branding is about standing out from the crowd. What sets you apart from your competitors? How do you solve people’s problems? Analyse what makes you different and create your branding around this. Look at what others in your field aren’t doing and tap into that. This is probably the hardest thing to do and where a good branding agency would be able to help.
Recognition is the key to branding. You want your audience to associate particular attributes to your company when they see the brand. This will ultimately lead to sales of your services or products, so choose a strong name that represents you and is also recognisable. It should preferably resonate with what you do as a company; you can then tailor your logo and graphics around this.
Consistency is critical when developing your brand. It needs to echo through all aspects of your branding, which will in turn promote your business everywhere from your logo and your colour scheme to your slogan and communications. Be sure that it’s all in synchronisation and this will strengthen your brand.
Building a Community
Building a community means you will have loyal brand ambassadors. It helps to build trust amongst your existing audience and potential new customers. Concentrating on one or two platforms helps you to focus and be social, which is what social media is about!
Small companies need to be unique and individual with branding. What works for a large company may not be relevant for your small business.
Be authentic and embrace your independence!