Everyone knows the golden rule of membership marketing is to gain and retain members. With membership marketing becoming such a central tenet of most modern marketing plans, both for B2C and B2B companies, it’s always worth finding out about new ways to increase membership. Marketing automation is one such way, proving to be a popular and hugely successful method for boosting your member engagement which will help both gain and retain members.
What Is Marketing Automation?
Marketing automation is a form of software that allows you to contact and engage with members more widely and easily. It involves sending news updates, mail-shots and promotions out without manually having to go in and do it on every separate platform. When you write, say, a new blog, your marketing automation software will not only ensure it reaches every member via their email address but also those who like your page via Facebook and Twitter followers and so on. This cross-platform software saves a business a huge amount of time, allowing those in the membership engagement team more time to create content rather than wasting man hours uploading news and promotions to each and every platform.
How Does It Help?
Marketing automation ensures that no members miss out. Different members may be engaged with your company via different platforms, and marketing automation ensures that no one misses out when you have something new to say or an offer. Just as importantly, it allows you to focus on your core activity rather than spend endless hours on social media.
Marketing Automation: The Future
What is so great about marketing automation is that it allows for evolution in new media. Any new platforms can simply be added to the feed, as the technology will always evolve accordingly. The technical wizards who code the software are always ahead of the curve when it comes to new platforms and will be able to send you software updates before you even know about the next big thing in social media. Automation can also be carried out in conjunction with professional membership management systems such as those offered by http://www.ofec.co.uk/Membership-Management-Systems.aspx.
Marketing automation is the easiest, cheapest and most effective way to improve member engagement. It allows for cross-platform marketing at the press of a button and let’s you get back to what’s important: your core activity.