Category: Digital Marketing

Five great digital advertising tips to try

Digital advertising and marketing are essential for any business in today’s world. Knowing how to successfully promote your brand and target your customers will help your business to grow and enable your brand to have a recognisable image and personality.

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There are ways to ensure your business and the services you offer are seen in the best possible light and by the right people. By using these tips, you will be maximising your exposure and results.

Look at the statistics

To see what works best for you, you need to be able to measure your results. This doesn’t just mean how many posts get likes and shares; instead, it means looking at which campaign produced the most sales and the size of your target market. Are you targeting specifically or doing a blanket promotion in the hope that it reaches the right people?

Facebook

Facebook is free to use; however, building followers and likes doesn’t happen overnight. Taking advantage of Facebook advertising means you can target a specific audience and get your message across on a relatively small budget. Once you have an audience, it can do the job for you by sharing your content. This will help you to reach even more customers.

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Combined marketing

Whatever form of marketing you use, ensure it is consistent across your different platforms; for example, if you are doing a Facebook campaign, back this up with an email campaign and promote it on your website.

When designing a website, you will need hosting from a provider such as https://www.names.co.uk/web-hosting. They will be able to manage the hosting for you.

You should cross-promote your website on your other social media channels, such as Instagram and Twitter.

Localised marketing

This is especially useful for businesses that operate from premises that benefit from having customers in-store. By targeting local customers and offering in-store promotions, customers are more likely to visit the store and spend money.

Get the listing right

When preparing any marketing material, make sure you include all the relevant information and your contact details. Customers will be put off if they have to find out information on a product or service themselves. Make sure the layout is clear, eye-catching and simple to read rather than just a block of text.

Stay proactive and reactive and make sure your brand looks modern and attractive.

5 Tips to Get More Results from Your Marketing Materials

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what’s the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you’re talking to. If I hear anyone say “women are my potential customers” or “anyone with skin is my target market” (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer — the more specific the better — and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to “get” but also one of the most critical. People buy benefits, not features, so if you only talk about features you’re just asking for people not to buy what you’re selling.

So what is the difference between features and benefits? Features are a description of a product — for instance, if we’re talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides — in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That’s a lot to ask for from basically a handful of words. So don’t rush the process — take as much time as you need to create the very best headline for your particular piece.

4. Don’t forget the call to action. You’ve got to tell people what to do next. If you don’t tell them what you want them to do, chances are they won’t do anything.

Don’t assume your potential customers know what you want them to do. They don’t. They can’t read your mind. Nor do they want to. They’re busy people. They don’t have the time or the energy to figure things out. Tell them what to do next, or don’t be surprised when they don’t do anything.

5. Use P.S.’s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What’s the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don’t waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.

What you need to know about external and internal links

With all links making their own contribution to search engine optimisation strategies, understanding the key differences between internal and external links and fully utilising their unique features is an integral part of developing a comprehensive digital approach for your business.

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The Key Difference Between Internal and External Links

External links create a connection between two completely different domains. You may, for example, decide to link to a partner website providing your readers with some additional contextualising information, or to your social media platforms to encourage conversation and interaction.

Internal links connect pages within your own domain. These form a key part of the architecture of your website, with your site’s menu feature playing an important role within your internal link building strategy.

Building Visibility with External Links

The algorithm used by Google to rank webpages within search engine results uses the quality of external links pointing to your website as one of its key components to identify the most useful and highest quality content to deliver to its users.

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Utilising local SEO services, building outreach programs, and the consistent creation of unique and highly shareable content are integral to good external link building strategies, but it is equally essential to be mindful that links from low-quality websites can have negative effects on your SEO efforts.

Use External Links to Demonstrate Your Willingness to Help Your Audience

As this Moz article details, there are several key reasons that you should be linking to other websites. Moreover, external linking demonstrates an inherent desire to provide your audience with direct access to other information they will find both beneficial and valuable.

Boost Your SEO With Internal Links

Ensuring your website is constructed in a logical and organised way is an important component of good SEO. It is imperative that both your audience and web crawlers can locate and interpret the information they need quickly and efficiently, so it is essential that your SEO team has a comprehensive skillset, such as the one that can be seen at http://www.elevateuk.com/seo-services/, to ensure your internal linking structure is completed without error.

Utilising your website’s menu feature and including naturally placed and considered links throughout your copy will help your audience to efficiently navigate through your website, finding the content most relevant to their needs without having to work hard to uncover it.

 

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