A Short History of Benefit

Benefit is a large cosmetics manufacturer that sells its products in more than 30 countries. Famous for its retro packaging as well as high-quality cosmetics, Benefit has had an impact that other companies try to emulate.

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People having been wearing make-up for almost as long as humanity has existed. With the cosmetics industry becoming larger and more advanced than it has ever been before, it can be hard to know how to choose a brand. It helps to have a guide to tell you about the industry’s biggest names, including Benefit Cosmetics.

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Origin

The company was founded by twin sisters Jean and Jane Ford. They opened their first beauty boutique in San Francisco in 1976 with the blush and lip tint that would become known as Benetint. Benefit’s original aim was to offer quick fixes for a range of beauty problems.

By 1989 Benefit had its own catalogue, and in 1991 Benefit’s products first started appearing in department stores. French conglomerate LVMH Moët Hennessy Louis Vuitton SE, also known as LVMH, bought Benefit in 1999. Since then the company has continued to grow.

As well as winning awards for its cosmetics, Benefit has also received an official Guinness World Record. In 2012 a team from Benefit performed 382 eyebrow waxes in eight hours. Benefit then broke its own world record in 2017 by performing 435 waxes in the same time frame.

Today

Products from Benefit Cosmetics include fragrances, skin care and accessories as well as cosmetics for the eyes, lips and face. Benetint continues to be its most popular creation, selling millions of bottles. For some idea of their impressive range, just look at one of the many companies to stock them: https://www.carapharmacy.com/en/Benefit/b-743.aspx.

If retro packaging has become popular with a range of cosmetics manufacturers in recent years, Benefit helped spark the trend. Benefit uses cheerful packaging that doesn’t present unobtainable standards of beauty. It does, however, call back to the glamorous days of the 1960s, appealing to nostalgia in those who do not enjoy more garish modern styles. Sometimes it includes a touch of tongue-in-cheek humour to make it seem even more accessible.

With over 2000 counters selling Benefit products around the world, the company has undoubtedly been a success. It continues to showcase its own unique style whilst offering a multitude of solutions to your beauty needs.